Meta Pixel Tracking

Meta Pixel Tracking & Your Privacy

Our website uses the Meta Pixel to help us understand how users interact with our site and to provide relevant advertising. This tracking technology allows us to measure the effectiveness of our marketing efforts while respecting your privacy choices.

How Limited Data Use (LDU) Works

To comply with privacy regulations, including the California Consumer Privacy Act (CCPA), we have enabled Limited Data Use (LDU) settings for users located in California. LDU restricts how Meta processes certain data and limits the storage and use of your personal information for targeted advertising.

Meta’s LDU settings rely on a combination of:
  • Geolocation data (to detect users in California)
  • User-provided signals (such as opt-out preferences)
When LDU is active, Meta processes your data under a more restricted framework, reducing the amount of personal information used for ad targeting.

How to Opt Out of Meta Tracking

If you prefer not to have your interactions tracked via Meta Pixel, you can take the following steps:

1. Adjust Your Browser & App Settings
  • Use a tracking blocker: Install browser extensions like Privacy Badger or uBlock Origin to limit tracking.
  • Disable cookies: Adjust your browser settings to restrict third-party cookies.

2. Manage Your Meta (Facebook) Activity
  • Off-Facebook Activity: Meta allows you to manage and disconnect data collected from businesses that use the Meta Pixel.
    • Click on your Profile
    • Select Settings & Privacy
    • Select Settings
    • Under the Accounts Center, click See more in Accounts Center
    • Click Your information & permissions
    • Click Your activity off Meta Technologies
    • From here, you can Disconnect specific activity, Clear previous activity, and Manage future activity.

3. Opt Out of Interest-Based Advertising